How to Use Google Maps to Bring in More Septic Jobs

How to Use Google Maps to Bring in More Septic Jobs

When a homeowner’s septic tank starts acting up, they don’t open Facebook or scroll through ads — they pull out their phone and type:

“Septic company near me”

The first thing they see? Google Maps.
If your business isn’t showing up there, you’re invisible to some of the hottest, highest-intent leads in your market.

Here’s how to use Google Maps marketing to drive more calls, more installs, and more pumping jobs — and how to turn your listing into one of your most reliable lead sources.

1. Claim and Optimize Your Google Business Profile

Your Google Business Profile (GBP) is the backbone of your Google Maps presence.
If you haven’t claimed and verified it, do that first — it’s 100% free and takes minutes.

Once verified, optimize every part of it:
✅ Business Name — match exactly what’s on your website.
✅ Categories — “Septic System Service,” “Septic Tank Pumping Service,” etc.
✅ Description — include services, location, and trust signals.
✅ Hours — accurate and updated.
✅ Photos — your team, trucks, and real projects (no stock photos).

When your GBP matches your septic website design and other listings perfectly, Google trusts your business more — and ranks it higher.

2. Use the Right Keywords in Your Profile

Your description and service list help Google understand what you do.
Sprinkle in natural keywords that homeowners search for, like:

• “Septic installation in [city]”
• “Septic pumping and maintenance”
• “Emergency septic repair near [town]”

Don’t keyword-stuff — just write like you’re explaining your business to a customer.

Your listing’s SEO strength increases when those same keywords appear across your website and Growth System pages.

3. Add Service Areas — But Be Strategic

Many septic companies make the mistake of listing too many service areas.
That confuses Google and dilutes your reach.

Instead, focus on:

• Your main office location.
• The 5–10 most profitable towns or regions you actually serve.
• Rural communities where competition is lower.

Mention these same areas across your website’s service pages for strong local SEO alignment.

Your Growth System can help identify which areas bring the best ROI so you can focus your visibility where it matters most.

4. Post Regular Updates to Stay Active

Google rewards activity.
When you post updates, photos, or offers through your Google Business Profile, it signals that your business is alive and engaged.

Post once or twice a week with short, photo-based updates:

• “Installed new engineered septic system in [City].”
• “Now scheduling spring pumping services in [Region].”
• “Check out this before-and-after from our latest project.”

Even better — repurpose posts from your Facebook Ads or social campaigns to save time and keep your profile fresh.

5. Get Reviews — and Reply to Every One

Reviews are the lifeblood of your Google Maps ranking.

The more high-quality, recent reviews you have, the higher you show up — and the more homeowners trust you.

Ask happy customers right after the job:

“If you have a minute, could you leave us a quick review on Google? It helps other homeowners find a reliable septic company.”

Then reply to every review — even the short ones. A simple “Thanks for trusting us!” goes a long way.

Our Lead Nurturing Systems can automate review requests and reminders so you never miss a chance to boost your ranking.

6. Add Photos and Videos That Tell a Story

Visuals increase clicks — and more clicks = better visibility.

Add:
📸 Before/after shots of installs and repairs.
🚛 Crew and truck photos for authenticity.
📹 Short clips explaining how your system works or introducing your team.

These build trust and make your listing feel local and professional — two huge factors in Google’s ranking algorithm.

7. Track Calls and Conversions

Most contractors treat their Google Maps listing like a billboard — but it’s much more than that.

Track how many calls, quote requests, and bookings come directly from your listing.
You can do this by:

• Using tracked call numbers inside your CRM.
• Checking the “Insights” section in your Google Business dashboard.
• Linking your GBP to Google Ads to see what drives conversions.

This data helps you fine-tune your Growth System and double down on what’s actually working.

8. Combine Maps with Paid Google Ads

Ranking organically on Google Maps takes time, but Google Ads can get you to the top instantly.

By running Google PPC campaigns with “Location Extensions” enabled, your ads show up directly on Maps — even above the top organic listings.

This combo (organic + paid) maximizes visibility, putting your business in front of homeowners whether they’re searching “near me” or scrolling through the map.

9. Build Local Backlinks and Citations

Google looks for consistency across the web.
Make sure your business name, address, and phone number (NAP) appear identically on:

• Local directories (Yelp, Angi, BBB, etc.)
• Chamber of Commerce listings
• Local trade associations

These citations strengthen your credibility and reinforce your Google Maps ranking — especially when they match your website design perfectly.

10. Keep Improving Monthly

Like a septic system, your Google Maps presence needs ongoing maintenance.

Each month, check:

• New reviews and responses.
• Post activity.
• Keyword rankings.
• Lead volume from Maps.

Keep adjusting your content, areas, and ads based on real data.
With the Septic Growth System, you can track everything automatically — from where a lead came from to when it booked.

Conclusion: Map Visibility Means More Calls

Google Maps isn’t just a visibility tool — it’s one of the most powerful lead generators a septic company can have.

When optimized properly, it puts your business in front of homeowners at the exact moment they’re ready to call.

If you’re ready to dominate your service area on Google Maps and get a steady flow of local jobs, explore our Septic Growth System or Website Design Services — both built to get you found, trusted, and booked faster.